Analyzing the Evolution of Corporate Social Responsibility (CSR) Practices in Corporate Social Responsibility in Tech Giants: Evaluating the Impact of Ethical Practices on Microsoft’s Brand Image

Abstract

This research delves into Microsoft’s Corporate Social Responsibility (CSR) evolution from 2010 to 2023, evaluating its impact on brand perception globally. The study navigates through Microsoft’s CSR journey context, theoretical frameworks, specific initiatives, chronological milestones, and holistic brand impact. It assesses public sentiment, synergy with brand positioning, and stakeholder perspectives, with a focus on customers, investors, and employees. The findings offer insights into Microsoft’s CSR practices, contributing to CSR literature and providing practical considerations for businesses.